In 1993 the British Fashion Council created New Generation (NEWGEN), one of the world’s most internationally recognised talent identification schemes. It aims to showcase and promote new designers and since 2001 has been sponsored by Topshop. It showcases the best of up and coming fashion talent and has seen designers such as Alexander McQueen, Julien MacDonald, Christopher Kane and Meadham Kirchoff to join the ranks of Fashion Week. The NEWGEN designers are amongst the must see collections of the Fashion Week schedule.
The winners have recently been announced for London Fashion Week in February to showcase the new Autumn/ Winter 2014 collections. They are 1205, Lucas Nascimento, marques’ Almeida and Simone Rocha. So what can we expect from this year’s emerging talent?
Daughter of fashion designer, John Rocha, her cool designs pairing unusual fabrics have allowed her to make her mark on the fashion world. With clean silhouettes and pastel tones she has taken her inspiration for the collection from her grandmothers. Expect to see more of her ladylike dressed paired with glittery brogues, dropped waists and pops of colour.
Led by designer Paula Gerbase, known for her androgynous, restrained yet modern tailoring she brings sophistication to women’s tailoring. Having studies womenswear at Central Saint Martins and then working as head designer for 5 years at the prestigious Saville Row tailor, Kilgour it’s easy to see she knows a thing or two about women’s suits. Expect to see crisp white shirts paired with boyfriend coats and Jesus sandals.
Is a Brazilian designer who has previously showcased his designs in numerous slots at the Brazil Fashion Week before making the move to London. His innovative, grown up and ladylike designs have brought a new edge to knitwear. Expect to see knitted midi skirts, sheer jumpers and high necked tops.
Fashion school pals Marta Marques and Paulo Almeida partnered up causing a storm in the fashion world with their signature distressed denim tees. It was so popular that many an editor gracing the FROW was seen sporting them. Their signature is to create clothes that are effortless and lived-in. Expect denim bralets and a medley of double denim.
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By Aimee-Jade Clay